Genetic genealogy is a new and evolving field of knowledge. New information is becoming available all the time and there is a great public appetite for every new insight that DNA can lend to our histories. Importantly, as the field evolves, so does our understanding of the results.
At ScotlandsDNA, we aim to bring this information to our customers as it becomes available, both from published sources and our own significant R&D programme. We also want to work with our customer base to ensure that new information is interpreted in context, and so to involve you on an ongoing basis in the development of genetic genealogical knowledge!
Ours is a new style of ‘hybrid’ enterprise – we are involved in scientific research, historical interpretation of findings, a scientific communication effort, and we are a commercial company with an engaged and demanding customer base.
Communicating complex scientific information to the public is an important and challenging task for all working scientists, in academic research and in commercial science-based enterprises.
The challenges for our genetic ancestry testing companies are considerable: interpretations may not be as clear as they could be, qualifications of what our branch of science can and can’t tell at this juncture may not be conveyed appropriately.
But the challenges are worth meeting. We want our field of science to enjoy the interest and respect of the public, and we want our own business, and others involved in bringing science products to the market, to enjoy longevity.